Basor manufacturer of cable ducting systems has presented its new Videoblog (www.basor.com/videoblog), an audiovisual space where all the contents that the company is publishing in video format and which are related to its products are agglutinated.
Following the strategy for the online environment of the company, this new tool comes to support the sphere created by Basor to reach the final consumer, this sphere is formed by the social networks Twitter and Linkedin as well as, the YouTube hosting platform videos.
Based on this last platform, and starting with its family of wire mesh trays, basorfil, a series of new videos have been created, these are hierarchically divided into 3 sections, tutorials, creation of accessories and others.
Thanks to an easy search engine, users can filter by family and within each family, they can choose videos depending on whether they need a tutorial, want to create an accessory or another aspect.
The tutorials are training videos about new products or surface finishes that Basor has taken out as the BF2R model or the EZ1000 finish.
The accessories creation videos are video tutorials which explain how to create accessories from straight tray sections, in the case of wire mesh trays, are divided into flat curves, concave-convex curves, tees, crosses, reductions and level changes.
Finally, in the “other” section, the customer will be able to find advertising videos, product reviews or reports about fairs or events that Basor has participated in.
In this first phase, all the videos in Spanish and English have been presented in the Basorlfil wire mesh trays family, the rest of families will be presented during the next months.